Imagine that you are a fireman stationed in the small town of Amer. Now if you really didn't know anything about cycling, I can guarantee that you'd think the sport is pretty weird. You'd probably be right, too.
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http://us.rd.yahoo.com/dailynews/rss/search/cycling+racing/SIG=11utocvu0/*http%3A//www.velonews.com/diaries/rider/articles/7718.0.html