CSC (sponsor) leaving cycling at year end

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I think they see it for what it is... a frickin' sponsor's nightmare (pro cycling that is).
I think Chipotle are getting great penetration. Great value.

I think Chipotle are getting great penetration. Great value.Well, let us see whether they get a sponsor or not. That will be the biggest test.

Well, let us see whether they get a sponsor or not. That will be the biggest test.
chipotle the firm, be about 3 million max.

I think Chipotle are getting great penetration. Great value.My comment was a general observation based on:

1. UCI are prepared to diminish the brand value of pro cycling and screw promoters, pro cyclists, and teams/sponsors if it meets their ends of solidying their control and potential share of the pie in the future.

2. ASO/RCS are prepared to subjectively decide invites as a way of devaluing the Pro Tour license concept and displaying/using their biggest weapon, as well as giving the UCI the middle finger with regards official sanctioning.

3. The power/money war doesn't look like ending soon. The current impasse looks very ominous. Sponsors have no idea what the future landscape is going to be like.

4. Much media attention in cycling (and consequently, the general public) is focussed on doping and scandal atm. Teams are at risk because they cannot 100% control their riders (eg. Moreni - Cofidis).


Good luck to Chipotle. They are trying to link their sponsorship of a clean team to their focus on clean food products. The value of their penetration is debatable. I don't know what their investment per annum is, but the team is frequently referred to as "Slipstream", without the "Chipotle". They have no business in Europe where most of the racing occurs. How many of their customers are aware of their sponsorship? In 2007 they earned $70 million on $1.1 billion in revenues. If they are forking out a few million dollars (a guess) as co-title sponsor, then they need to get in excess of $50 million in extra revenues to justify it on the bottom line (each year). Looks to me like the founder is just a cycling fan... but I am only guessing.

I don't think Chipotle have a great need for corporate hospitality, as they don't have big customers. And whilst the clean team image is a great slogan, it means that if one rider gets busted, the whole premise of the team and the slogan is put in question. That's a big risk... especially when you can't 100% control riders.

My comment was a general observation based on:

1. UCI are prepared to diminish the brand value of pro cycling and screw promoters, pro cyclists, and teams/sponsors if it meets their ends of solidying their control and potential share of the pie in the future.

2. ASO/RCS are prepared to subjectively decide invites as a way of devaluing the Pro Tour license concept and displaying/using their biggest weapon, as well as giving the UCI the middle finger with regards official sanctioning.

3. The power/money war doesn't look like ending soon. The current impasse looks very ominous. Sponsors have no idea what the future landscape is going to be like.

4. Much media attention in cycling (and consequently, the general public) is focussed on doping and scandal atm. Teams are at risk because they cannot 100% control their riders (eg. Moreni - Cofidis).


Good luck to Chipotle. They are trying to link their sponsorship of a clean team to their focus on clean food products. The value of their penetration is debatable. I don't know what their investment per annum is, but the team is frequently referred to as "Slipstream", without the "Chipotle". They have no business in Europe where most of the racing occurs. How many of their customers are aware of their sponsorship? In 2007 they earned $70 million on $1.1 billion in revenues. If they are forking out a few million dollars (a guess) as co-title sponsor, then they need to get in excess of $50 million in extra revenues to justify it on the bottom line (each year). I don't think Chipotle have a great need for corporate hospitality, as they don't have big customers. And whilst the clean team image is a great slogan, it means that if one rider gets busted, the whole premise of the team and the slogan is put in question. That's a big risk... especially when you can't 100% control riders.
they are based in colorado. so it is part CSR, with their Chipotle HQ there.

Tour of Colorado this year too. Will see them animate that race.

They only pay 3 mill of a 10 mill budget. OR so. Cant give them 7-8 million for only 2-3 million. Has to be Slipstream presented by Chipotle.

I think it is good value with that in mind. Ofcourse, it would be better value if they had a presence on the continent, there are a million reasons why it is not optimum, but I think they service it well.

<ofcourse, have seen no metrics, this only intuitive, Crank, get out the spreedsheet for the over/under :p>

like to add, the US teams are a little insulated from the continent, as the race organisers realise it is in their interest to keep the american component happy and satisfied. The US cycling fan consumer part time, is insulated also from the real politik, unaware about McQuaid. Only becomes a problem if they cant ride Roubaix, or Giro or the Tour. But that wont happen, cos they 'Merican.

like to add, the US teams are a little insulated from the continent, as the race organisers realise it is in their interest to keep the american component happy and satisfied. The US cycling fan consumer part time, is insulated also from the real politik, unaware about McQuaid. Only becomes a problem if they cant ride Roubaix, or Giro or the Tour. But that wont happen, cos they 'Merican.They won't be happy about Paceline's attempts to make Astana the heir to the Disco throne in America.

Three million also buys you three ads on the Super Bowl telecast, which is viewed by most of America (not many Americans in contrast are going to watch Roubaix, Giro and the TdF). So I think the owner/CEO is looking at the fun of being involved as a big player in a sports team as part of the pay-off. I don't think it is a straight $$$ decision.

They won't be happy about Paceline's attempts to make Astana the heir to the Disco throne in America.

Three million also buys you three ads on the Super Bowl telecast, which is viewed by most of America (not many Americans in contrast are going to watch Roubaix, Giro and the TdF). So I think the owner/CEO is looking at the fun of being involved as a big player in a sports team as part of the pay-off. I don't think it is a straight $$$ decision.
err, it was 2.3 or 2.6 mill an advertisement this year crank, do your sums, or do some more crank :D

already said, Chipotle is hq'ed in Boulder, and Chipotle is trying to position themselves as a healthy alternative fast food.

err, it was 2.3 or 2.6 mill an advertisement this year crank, do your sums, or do some more crank :DSo which one was it thunder? 2.3 or 2.6 mill? When it was $1 million a few years ago, it became a news story, which is the figure I quoted, obviously out of date. But the Super Bowl ad comparison wasn't the crux of my point. But clever attempt at shifting the argument or discrediting the messenger... :rolleyes:. It was a lot more effective than your usual counter-argument of "Fuck you". ... :p

So which one was it thunder? 2.3 or 2.6 mill? When it was $1 million a few years ago, it became a news story, which is the figure I quoted, obviously out of date. But the Super Bowl ad comparison wasn't the crux of my point. But clever attempt at shifting the argument or discrediting the messenger... :rolleyes:. It was a lot more effective than your usual counter-argument of "Fuck you". ... :p
I said, Chipotle aint Taco Bell, corn chips and beer on your stomach superbowl type fair. Atleast, they aint positioning themselves that way. Not yet :p

already said, Chipotle is hq'ed in Boulder, and Chipotle is trying to position themselves as a healthy alternative fast food.What's the Boulder HQ have to do with it? Tour of Colorado? Come on, Chipotle has over 600 restaurants across the USA. What has Boulder, CO got to do with anything?

What's the Boulder HQ have to do with it? Tour of Colorado? Come on, Chipotle has over 600 restaurants across the USA. What has Boulder, CO got to do with anything?
position, position, position.

They aint positioning themselves as fast food brand, they are a health food sold fast. Boulder is their capital and cycling's capital is boulder, mecca for endurance athletes, the st louis dome is sponsored by edward jones, partly I assume a home town branding.

so some csr pursuit, some branding. HQ important.

position, position, position.

They aint positioning themselves as fast food brand, they are a health food sold fast. Boulder is their capital and cycling's capital is boulder, mecca for endurance athletes, the st louis dome is sponsored by edward jones, partly I assume a home town branding.

so some csr pursuit, some branding. HQ important.Mexican health food is an oxymoron, thunder... :p

Have you been to one of their restaurants? My understanding is that they were positioning themselves as having organic food ingredients/supplies (no steroids in the beef) which cross-pollinates to "no steroids in the cyclists". I don't think it is calling itself a health food restaurant... but definitely niching as a healthier alternative to other Mexican chains.

And I don't get the Boulder connection. Positioning of what? Okay... USA Cycling's HQ is in Colorado Springs, which is about 100 miles away on the other side of Denver. You might start an argument if you say that Boulder is US cycling's capital.

Mexican health food is an oxymoron, thunder... :p

Have you been to one of their restaurants? My understanding is that they were positioning themselves as having organic food ingredients/supplies (no steroids in the beef) which cross-pollinates to "no steroids in the cyclists". I don't think it is calling itself a health food restaurant... but definitely niching as a healthier alternative to other Mexican chains.

And I don't get the Boulder connection. Positioning of what? Okay... USA Cycling's HQ is in Colorado Springs, which is about 100 miles away on the other side of Denver. You might start an argument if you say that Boulder is US cycling's capital.
boulder = presence = dick size. you know, they like to show off in their district. Flash their wang.

boulder = presence = dick size. you know, they like to show off in their district. Flash their wang.Why didn't you just say that first and save people having to wade through half a dozen trash posts?... :p

I get it now. I think Bro comes from Boulder... :D But he isn't flashy... :confused:

I said, Chipotle aint Taco Bell, corn chips and beer on your stomach superbowl type fair. Atleast, they aint positioning themselves that way. Not yet :pJust curious...Are there Taco Bells in Australia?

Just curious...Are there Taco Bells in Australia?
no taco bell.

basically no mexican food here. There is a smattering of mexican restaurants, no more.

no taco bell.

basically no mexican food here. There is a smattering of mexican restaurants, no more.That sucks...In college I think I ate there 5 times a week. Where else can you stuff your face for $3?

Definetely sucks you don't have good mexican food. Couldn't live without it.

no taco bell.

basically no mexican food here. There is a smattering of mexican restaurants, no more.
WTF! No mexican food. :eek::eek: If ozone holes were not bad enough.