Trek Vs. LeMond

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http://www.aolcdn.com/tmz_documents/0409_trek_wm.pdf

I din't read the whole thing so i might of missed it but what is the "best efforts" obligation?

"best efforts" is one of the sticking points of the whole thing, because it's purely subjective -- what Trek calls best effort is way different than what LeMond calls it.the most telling point of the whole thing is the comment from the euro rep for trek, after seeing LeMond's comments in a German periodical; something to the effect of 'we're trying to build the brand over here, using his line as the mainstay, and he spouts off like that? he may have been a great rider, but as a businessman, he's an idiot.'

regardless of your personal opinion of another rider, when that other rider is a public spokesman for the parent company that keeps YOUR company going, you don't bash him. LeMond was trying to tear Armstrong a new one over the doping allegations, and the buying public let trek know how it felt, in NO uncertain terms!

i'm not normally one to side with a corporation in cases like this, but trek -- regardless of whether or not they satisfied LeMond's ideas of 'best efforts' -- has a much larger grip on "Right" here....