The Thread about Nothing....

[hdtvkss]

kotter, there is a good light review in this months australian mountain bike if you are interested. dunno if thats been covered off here or not.

[existence]

Originally Posted by thunder

well, there is obviously competition in the market, but there is anecdotal evidence that cycling is pushing into golf's weekend market. Taking some affluent executives as coffee shop riders. Not sure how many do beach road on the weekends but it is someting ridiculous.

The Melbournians will be able to back this one up, beach rd traffic has increased remarkably over the last few years. But the size of the market? And the competition in the market, or Thylo's competition, can;t answer it. But can answer, there are over three million Melbournites and it is one of the bigger cities in the world. The exposure will be larger. Thylo's concerned about exposure to customers though. Assume there are potential customers in that lot, who want the point of difference for Pinarello.

You want a market breakdown? Come on, this is messageboard, don't give me pie in the sky.

i welcome you to walk into my boardroom or any other boardroom in melbourne and run the above line as legit foundations for a marketing push thunder. lets stop right now cos im starting to get really angry if you brought that airy fairy **** into my boardroom as a consultant then id honestly and legitimately go off my tree!!!!!!!!! once again your trying to LEAD into the market...when his turnover and growth in not in that market (as he has said)...its a small/medium business strategy for disaster.

locally your better off picking one of the more popular beach rd rides and sponsoring it - i.e do a deal with a local coffee house and offer the riders a free coffee after the ride thanks to thylacine cycles...then invite anyone who has a thlyo frame to please come along and support the ride...once guys like me and 531 have got round to BUYING (dont give anything away) one of your frames and are crusing ahead of the pack you will get all the free publicity on beach road you need. you might do that once a month and across a number of different beach rd ride groups...only cost you $100 or so (if you can hook up a deal with a savvy coffee shop) rather than giving out a $2500 (cost base) frame to one guy. and if thunder can hook you up with some free marketing through radio or mags then wicked

getting back to my original point - if local potential customers are too fickle then dont sink your paid marketing efforts into that market...follow your growth at all times (in my humble opinion)!!! and if someone ever, ever, ever says something like...'there is ancetodal evidence to suggest...' run for the hills !!!!!!!!!!!!!!!! large companies can chase ancedotal evidence to their hearts content - small/medium enterprises need to be a hell of a lot more considered.

and thunder if you havent had hands on experience with Austrade and havent researched exactly what they can offer then dont make what would seem to appear as 'statements of fact' regarding them !! i only raised austrade because i have real experience with them and have practical knowledge of what they can do. if i had no sound knowledge of them then i just wouldnt have openned my mouth at all about them.

[hdtvkss]

ill come back when you boys have finished your pissing contest...

[Wilchemy]

Originally Posted by jock.c

This thread really isn't like AA you know. You don't have to reveal your personal failings. I think it's understood that we're all equally pathetic.

LOL Hi, mine name is Wilchemy, and I'm.....

[Wilchemy]

Originally Posted by hdtvkss

ill come back when you boys have finished your pissing contest...

Fair call. After all, it is a Thread about Nothing and this discussion is far more intellectual that what I normally get to read on here.

[Thylacine]

I think Thunder and Existence make a great team.

Now Existance.....wanna help me put together a marketing proposal / business plan for Team Thylacine - Cascade?



If that wasn't a match made in heaven, there never was.

See, I have plans, dreams and aspirations. Now I just need to find someone with CASH!

And someone who likes marketing, because I HATE it like nobody's business.

[531Aussie]

I got my BMC, and for the weight weenies, the size "L" is 1520g, totally bare, and the EC70 (alu steerer) is 478g.

[hdtvkss]

Originally Posted by 531Aussie

I got my BMC,

did it come with a free testosterone shot?

and pls tell me that it comes in Roid rage yellow? :P

seriously though, im sure it will be good fun let us know how it goes! no 52 steel frames there?

[Thylacine]

Originally Posted by 531Aussie

I got my BMC, and for the weight weenies, the size "L" is 1520g, totally bare, and the EC70 (alu steerer) is 478g.

Oh.......I thought you were joking about the BMC

[531Aussie]

Originally Posted by Thylacine

Oh.......I thought you were joking about the BMC

it's the only fancy brand my local shop can get, so I couldn't resist

[531Aussie]

Originally Posted by hdtvkss

seriously though, im sure it will be good fun let us know how it goes! no 52 steel frames there?

ooops, forgot. I just writt it on me hand.

[thunder]

Originally Posted by existence

i welcome you to walk into my boardroom or any other boardroom in melbourne and run the above line as legit foundations for a marketing push thunder.

there is evidence, which I dont have, dont need, dont care, it was my anecdote. Deride the articles in the media, the local councils do have numbers on the increase in cycling traffic, but this has tenuous relationship to Thylo's market which I concede. However...

I never suggested the strategy, just in repsonse to Thylo's wish to get it on an A/B grader.

If you think laterally, I was merely parroting the "follow the market" marketing 101 you spruik. IF he get a bum on a bike, a lend, or at cost, or any in kind expense, it needs to be prorata to his budget, most importantly, it must atleast get some genuine impressions of potential customers. If Melbourne will never be a haven for turnover, why would he put a bum on a bike out of his pocket? But there is evidence on the increasing market, but Thlo's market, go ask him. Not my strategy, mine was more generic, but offering up some "anecdotes" you deride, which do have back-up in statistics.

I conceded my error regarding hyperbole. You can still criticise it though.

Feel free to chew me out again. This was not my marketing strategy.

[existence]

Originally Posted by thunder

there is evidence, which I dont have, dont need, dont care, it was my anecdote. Deride the articles in the media, the local councils do have numbers on the increase in cycling traffic, but this has tenuous relationship to Thylo's market which I concede. However...

I never suggested the strategy, just in repsonse to Thylo's wish to get it on an A/B grader.

If you think laterally, I was merely parroting the "follow the market" marketing 101 you spruik. IF he get a bum on a bike, a lend, or at cost, or any in kind expense, it needs to be prorata to his budget, most importantly, it must atleast get some genuine impressions of potential customers. If Melbourne will never be a haven for turnover, why would he put a bum on a bike out of his pocket? But there is evidence on the increasing market, but Thlo's market, go ask him. Not my strategy, mine was more generic, but offering up some "anecdotes" you deride, which do have back-up in statistics.

I conceded my error regarding hyperbole. You can still criticise it though.

Feel free to chew me out again. This was not my marketing strategy.

no no im sorry - i dont mean to be so grumpy. just ignore me its easy just ask jock..

[mrkott3r]

Originally Posted by hdtvkss

kotter, there is a good light review in this months australian mountain bike if you are interested. dunno if thats been covered off here or not.

yeah I got the review. I got it from some link thylo chucked up a few pages ago. I cant find the link at the moment in the history because I spent most of yesterday researching (library journal databases) so its full of ****.

Sadly most of them are out of my range (and I dont really need some of them). the niteflux or the one on special from torpedo seven are on my shortlist. My only problem with the one from torpedo7 is: why is it marked down so much? False advertising?

[62vette]

Torpedo 7 seem pretty honest. They show the LBS RRP pricing, but they are paralllel importing and can undercut the shops by huge amounts. It's the distributors that dictate the otherwise outrageous prices in this part of the world.