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, had nothing to do with it! |
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He also stated that the doping scandals didn't adversely affect the "brand awareness" of the Phonak brand so they were a net positive. This before the Floyd affair but still, its a view to how AR thinks. If Doping = more publicity = more Phonak brand awareness = more hearing aid sales, then AR is apparently OK with the process. |
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EuroSport reported that Phonak had a rise of 57% in publicity and aftersales from doping scandals.... Quote:
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__________________ "No nation is drunken where wine is cheap..." -- Thomas Jefferson |
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Why not just quietly follow this year's business plan. Phonak were out of the cycling team business at years end regardless. (****! I participate on the thread...... Dooooh dam it!)
__________________ If your traveling to the LakeTahoe, Apple Hill, Folsom area ? Then check out Charles Lee's site for some great information on rides, maps and events in this Northern California area. . http://www.beautifulvista.com Great wine ! http://www.chevalierwinery.com/ Last edited by lwedge; 08-15.-2006 at 04:36 PM. |
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There was only one Swiss Phonak rider involved: Martin Elmiger, the other rider was Michael Albasini (Liquigas). Several other sports were involved as well. |
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- Phonak may be cutting their links with the sport, but it seems that the old saw “all publicity is good publicity” can certainly be applied to the Swiss hearing aids manufacturer. Despite the doping scandal involving Tour de France winner Floyd Landis and other negative publicity in recent months, Phonak’s sales have hit record levels. “The image that is sent out after a positive test is not good, but it helps the brand to become known. Phonak is beating sales’ records,” confirmed team directeur Juan Fernandez. |
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, had nothing to do with it!
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