Highroad gets new sponsorship - Page 2

couchcyler · #16 06-20.-2008

Quote:

Originally Posted by earth_dweller

thanks PP.

Just had to jump in here. I live in Portland, headquarters of Columbia Sportswear and of course Nike.

Columbia has a great reputation, mainly because it was founded by a woman! Her sons run the place now (I think). We wear Columbia for hiking, walking, camping, and generally hanging out in the NW.

Grater · #17 06-20.-2008

Quote:

Originally Posted by Powerful Pete

Columbia has a strong presence here in Italy, even in large sporting retail chains (à la Decathlon). It is already a well recognised brand and I suspect that sponsoring a major team will further brand awareness here.

Good deal then! Columbia sports wear will get a huge market in Europe now. One of the main reasons they sponsored. Huge profit for them!

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