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Highroad gets new sponsorship - Page 2

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  #16  
Old 06-20.-2008
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Default Re: Highroad gets new sponsorship

Quote:
Originally Posted by earth_dweller
thanks PP.
Just had to jump in here. I live in Portland, headquarters of Columbia Sportswear and of course Nike.

Columbia has a great reputation, mainly because it was founded by a woman! Her sons run the place now (I think). We wear Columbia for hiking, walking, camping, and generally hanging out in the NW.
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  #17  
Old 06-20.-2008
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Default Re: Highroad gets new sponsorship

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Originally Posted by Powerful Pete
Columbia has a strong presence here in Italy, even in large sporting retail chains (ā la Decathlon). It is already a well recognised brand and I suspect that sponsoring a major team will further brand awareness here.
Good deal then! Columbia sports wear will get a huge market in Europe now. One of the main reasons they sponsored. Huge profit for them!
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