Highroad gets new sponsorship

Just off weightweenies: High Road will be no more, as of the Tour de France Columbia Sportswear company will start a three year sponsorship with them.

http://www.cyclingweekly.co.uk/news/...le_258783.html

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De Rosa Planet
Campagnolo Per Sempre!
PAOLO BETTINI CAMPIONE DEL MONDO x 2!

Thanks for the update. And best of all...they'll have a new jersey for the Tour de France.

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This stuff is just crap...Hitchy

Perhaps it'll say Team Colombia and a picture of a couple of lines of coke and maybe a syringe lol!

about farking time.... those High Road jersey's are just so ghey...... look like they were designed by a 8 year old......

I just read the news. Any idea how the new jerseys will look like?

on the Columbia website and the Highroad website........

Team Columbia. Sweet. When do they hire Boonen? It's a crying shame Simoni is retiring. Perhaps he might be interested in a DS job.

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"You are like the wind and I like the lion. You form the tempest. The sand stings my eyes and the ground is parched. I roar in defiance but you do not hear. But between us there is a difference. I, like the lion, must remain in my place. While you like the wind will never know yours." -- Mulay Hamid El Raisuli, Lord of the Riff, Sultan to the Berbers, Last of the Barbary Pirates

Does this mean Columbia are going to make cycling apparel... or do they already make cycling apparel?

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Don't think they make cycling apparel, not sure if they're planning to - from what I read it sounded more like they saw it as an opportunity to market to outdoors-types (ie. cycling fans perhaps do other outdoor activities as well).

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Does Columbia have a presence in Europe?

Colombian Embassy in Brussels, Belgium
Avenue F. Roosevelt 96a
1050
City: Brussels
Phone: 00 32 2 649 56 79
Fax: 00 32 2 646 54 91
Web Site: http://www.emcolbru.org/english.htm
Email: colombia@emcolbru.org

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I'd assume more so than the United States Postal Service did.

I'd bet they will.

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Morphed Bianchi Camaleonte IV 2006, Ridley Damocles 2006, Garmin, Mac

Columbia has a strong presence here in Italy, even in large sporting retail chains (à la Decathlon). It is already a well recognised brand and I suspect that sponsoring a major team will further brand awareness here.

__________________
De Rosa Planet
Campagnolo Per Sempre!
PAOLO BETTINI CAMPIONE DEL MONDO x 2!

thanks PP.