low-carb ...... fad?

interesting story:

http://www.globeandmail.com/servlet/...ess/TopStories

interesting quote:

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"Food companies that think it's a fad are going to be in trouble. There's something very real going
on here," said Glenys Babcock, a vice-president of public affairs for Ipsos-Reid in Toronto, which
has conducted various studies on dieting. One Ipsos-Reid study showed that 61 per cent of Canadians
currently limit their carb intake "to avoid gaining weight" while 6 per cent are on some form of low-
carb or no-carb diet.
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Ipsos-Reid is a company that does public opinion polling.

Oh yeah... and McDonald's is now on the low-carb bandwagon. Low-carb has gone mainstream.

TC