CSC (sponsor) leaving cycling at year end

thunder

like to add, the US teams are a little insulated from the continent, as the race organisers realise it is in their interest to keep the american component happy and satisfied. The US cycling fan consumer part time, is insulated also from the real politik, unaware about McQuaid. Only becomes a problem if they cant ride Roubaix, or Giro or the Tour. But that wont happen, cos they 'Merican.

Crankyfeet

They won't be happy about Paceline's attempts to make Astana the heir to the Disco throne in America.

Three million also buys you three ads on the Super Bowl telecast, which is viewed by most of America (not many Americans in contrast are going to watch Roubaix, Giro and the TdF). So I think the owner/CEO is looking at the fun of being involved as a big player in a sports team as part of the pay-off. I don't think it is a straight $$$ decision.

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thunder

err, it was 2.3 or 2.6 mill an advertisement this year crank, do your sums, or do some more crank

thunder

already said, Chipotle is hq'ed in Boulder, and Chipotle is trying to position themselves as a healthy alternative fast food.

Crankyfeet

So which one was it thunder? 2.3 or 2.6 mill? When it was $1 million a few years ago, it became a news story, which is the figure I quoted, obviously out of date. But the Super Bowl ad comparison wasn't the crux of my point. But clever attempt at shifting the argument or discrediting the messenger... . It was a lot more effective than your usual counter-argument of "Fuck you". ...

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thunder

I said, Chipotle aint Taco Bell, corn chips and beer on your stomach superbowl type fair. Atleast, they aint positioning themselves that way. Not yet

Crankyfeet

What's the Boulder HQ have to do with it? Tour of Colorado? Come on, Chipotle has over 600 restaurants across the USA. What has Boulder, CO got to do with anything?

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thunder

position, position, position.

They aint positioning themselves as fast food brand, they are a health food sold fast. Boulder is their capital and cycling's capital is boulder, mecca for endurance athletes, the st louis dome is sponsored by edward jones, partly I assume a home town branding.

so some csr pursuit, some branding. HQ important.

Crankyfeet

Mexican health food is an oxymoron, thunder...

Have you been to one of their restaurants? My understanding is that they were positioning themselves as having organic food ingredients/supplies (no steroids in the beef) which cross-pollinates to "no steroids in the cyclists". I don't think it is calling itself a health food restaurant... but definitely niching as a healthier alternative to other Mexican chains.

And I don't get the Boulder connection. Positioning of what? Okay... USA Cycling's HQ is in Colorado Springs, which is about 100 miles away on the other side of Denver. You might start an argument if you say that Boulder is US cycling's capital.

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thunder

boulder = presence = dick size. you know, they like to show off in their district. Flash their wang.

Crankyfeet

Why didn't you just say that first and save people having to wade through half a dozen trash posts?...

I get it now. I think Bro comes from Boulder... But he isn't flashy...

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fscyclist

Just curious...Are there Taco Bells in Australia?

thunder

no taco bell.

basically no mexican food here. There is a smattering of mexican restaurants, no more.

fscyclist

That sucks...In college I think I ate there 5 times a week. Where else can you stuff your face for $3?

Definetely sucks you don't have good mexican food. Couldn't live without it.