And doesn't the city profit by having a marathon and having people come
to town for it? Well, not anymore.
_
Last year SLC had their first marathon...$100K+ in prize money, major
sponsorship..etc...3000+ runners, etc.
http://www.saltlakecitymarathon.com/
Major cities can turn marathons into vehicles to showcase, promote, and market
every aspect/offering of their entire region. Denver's civic leaders simply
are failing to recognize a window of opportunity and showcase vehicle.
Cities routinely learn how to "do things right" from other cities. SLC had a
plan and they promoted/marketed their event at other US and Intl. marathons (at
booths) even before their first event. I've seen Denver officials in an
effort to market their city proudly claim Denver has more sunny days than San
Diego and Miami. This is supposively a fact. I won't dispute that, been there,
down to Springs, and up to Ft. Collins many times. I can recall a wonderful
run I had at the end of Garden of the Gods Road in Springs...at twighlight
(until the bats came out).
The RD should have marketed/sold the event to the City..(he probably tried
to)....and Denver city officials should have learned of the joint cooperation
between RDs and municipalities in Chicago, NYC, Boston, Honolulu, etc...to
learn how this stuff is done successfully for for the betterment of both,
creating a win win.
Having a Marathon in Denver fits right into Denver's already in place efforts
to market the region, it would have been ideal synergy.....and all you have to
do is examine side by side SLC and Devner and ask basic questions. Just look
at how well coordinated/organized, sponsored, and promoted SLC's very firt
marathon was earlier this year. Why would the city of SLC participate in such
a thing?
IMO SLC is doing something very right and showing Denver to be asleep & a
cowtown with big buildings.
Blame should be placed everywhere....but I place more blame on the City than
the RD. The City should have appreciated having a "warm body", a person
wanting to stage a Marathon in their City....then the city should have said,
"OK...let's create a long term plan and do this right...like Honolulu
does....like that smaller city to North, SLC....has clearly done. Give me a
break...the way these things are done is City Officials should have been in
Salt Lake last Spring to watch and observe SLC's first marathon.
SLC laid the template...Denver simply had to copy the model....
-Remember...cities' bend over backwords to bring in conventions, collegiate
sports events, etc..all sorts of stuff. Here was a perfect marketing vehicle
for the region...and they still can't see it.
Solutions? Email the SLC link to every Denver City official and ask them "Why
Can't Denver measure up to SLC"?