I wrote to bikesdirect.com last month RE:Windsor. Here is the response (supposedly from the manufacturer):
Here is what windsor has to say:
>>>>>>The Windsor name has been around for many years and many races have been
won under it.
A Windsor bicycle still holds the hour record.
Windsor bicycles have always been carefully built one by one. Today's
Windsor Bicycles are built under strictest quailty control in some of the
most advanced bicycle factories in Taiwan.<<<<<
There is a simple truth about how most road bikes are built. However,
dealers and brands try to hide this from customers.
Most Road Bikes sold in the USA are made in Taiwan by 'factories' which
you have probably never heard of. Such as IDEAL who builds for Fuji, Trek,
Motobecane, Windsor, Terry, and many others.
Another common 'factory' is Merida who builds for the likes of
Specialized, Jamis, Mercier, Felt, Bianchi, and many others.
What is interesting is that these 'factories' in most cases only do
assembly. They buy everything on the bike from subcontractors who make
assorted parts of the bike. Then the 'factory' just applies decals,
assembles, and boxes the bike.
In the case of the frame, several frame shops in Taiwan build road frames
for many high end brands. Frame builders like Kinesis, A-Pro, and Astro
build frames for brands like Fuji, Trek, Motobecane, Specialized, Felt,
Bianchi, LiteSpeed and dozens of others. In fact, several 'Italian' brands
buy frames in Taiwan and ship them unpainted to Italy; then paint and decal
them - mark them 'Made in Italy' and sell them for rather high prices.
The other important components on the bike are the same from brand to brand.
That is Shimano pieces and so forth. And many times the 'branded' parts such
as stems, bars, and even wheels are all made in the same factories in
Taiwan. For example, Ritchey, VeloMax, Bontrager, American Classic, and many
other have wheels built in Taiwan (including the rims and hubs and final
Rebranding is common in the bicycle industry (just like in most other
consumer products - think of DVD players, TVs, and even shoes). So a smart
consumer can get the best value by not paying much attention to the decal on
the downtube - and focus on the bike, the fit, and the price (and the
It is no coincidence that the Windsors use XFusion Xtralite and Fuji uses
We are nearly sold out of these great deals - if you want one, you should
get your order in asap.
> Your deals on Windsor bike seem too good to be true. Why can't I find anyone
> who knows anything about this company. Their web site is vague, and Google
> searches yield NO hits???