Re: Trek ends relationship with Lemond
I've been boycotting trek because I think their bikes suck. This just makes it easier. I've never seen a LeMond in my LBS that sells Treks. Of course most of their bikes are of the $400-800 variety.
I never rode a LeMond but thought many of their frames looked nice. To be honest, I never considered one because they were built by Trek. If anyone made a mistake here it was LeMond by teaming up with that company. He should've gone to a small builder like Waterford and marketed to upper recreational and racers. He also should've sponsored a prominent US team.
The last quote in the article speaks to the mentality at Trek. They obviously care little about the sport - they just want to sell mass market crap to the consumer.
here's the quote:
"For years, Trek has tried our best to make this relationship work," Burke said. "And for years, Greg LeMond has done and said things that have damaged the LeMond brand and the Trek brand as a whole," said Burke. “His actions are inconsistent with our values—values we believe in and live everyday. And after years of trying to make it work, we are done. It's time to sever this relationship and allow Trek to do what it does best—build the world's greatest bicycles and provide our customers with a great product and exceptional customer service."
Disclaimer: I own an old Trek MTB that was almost given to me. But I don't consider MTB'ing to be a real sport, so I'm in the clear.