And you thought he was building a brand just to fight cancer...
http://www.huffingtonpost.com/2008/01/28/lance-armstrong-sells-out_n_83561.html
http://www.cyclingforums.com/t467644.html
http://www.huffingtonpost.com/2008/01/28/lance-armstrong-sells-out_n_83561.html
http://www.cyclingforums.com/t467644.html