Adventures in racing: Multi-disciplinary activity gets a second wind (The Olympian)

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If you judge a sport by TV coverage and advertising, adventure racing seems to be breathing its last breath. The unofficial World Series of the sport, the multi-day Eco-Challenge, died in 2002. It's predecessor, Primal Quest, sputtered out this year. "The pro scene is getting quieter and quieter. Big races just can't get the advertising they once did. The shock value is gone," said Jeremy ...

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