Alternate Competitors: The Real Competition


New Member
Jun 16, 2014
While you are worrying about what your direct competition is doing everyone else is taking you out of the game!
Direct competitors are easy to handle because we know what they do and how to do it better faster or cheaper to hold onto our customer base.
We need to be aware of who our ‘Alternate Competition’ and the only way to beat them is to get to the consumer before they do!