Maybe a little. Obviously, we're talking about flair and cultural import here, rather than physical quality (Trek, Specialized and Giant all make top-notch frames), but your point is taken.
Also obvious is that we're not really comparing Trek to Pinarello -- it's not an nationalist issue. If we apply the same standards, there's arguably ten times the "soul" in a handcrafted American boutique frame, like a Sycip, Eisentraut, or Soma, than you'll ever find in a big-label Italian frame.
There's clearly nothing wrong with not caring how exclusive or quaint your bike label is, but the discussion is valid: cycling has a history of romanticism and artisanship. Subjective cultural criticisms are inevitable. Personally, I'd rather not ride a bike quite so common as Trek, very nearly America's official flagship roadbike. But I own and enjoy a Giant. It's got character of its own; it may not smack of old-world crafstmanship, or funky California boutique welding, but it's got a sort of "I'm a no-nonsense international race machine" sort of vibe. Not as soulful as my custom painted Klein, but happy.
Ultimately, bikes fill as many cultural and spiritual niches as they fill practical purposes. One day, I'll own a classic Italian, a Middle-American ti, a steel Japanese, a boutique carbon, a Taiwanese-built aluminum and a friggin' Trek all at once. Weeeeeeee!
