The numbers were high in GB because they were offered to see something close up that they watched on TV for so many years. I think the number in France were down ???? Cycling is not a wetdream for marketers. It is a real gamble at this time. There are many other sports to put your money where the actual sporting bodies have control over their sport. The UCI has allowed the sponsors to be nervous. When german TV does not show races, when German race promoters won't allow a Zabel to race, when riders without anything but accusations are not allowed to race..... Why would a sponsor want anything to do with cycling?????/limerickman said:Hobson's choice.
Based on those numbers watching an event like the TDF, is a marketing executives wetdream.
But then if you're caught cheating - that wetdream becomes a nightmare.
Given the history and the individuals concerned ........would you put your company's good name at that level of risk????????????
Horner is 100% correct in one aspect : the numbers at the TDF 2007 were huge.
And he's also correct - it is a marketing fest which any sponsor would kill to be part of (given all things being equal, of course).
Tailwind Sports owes cycling nothing.