It is cynical. If you can't see it it's not my problem. He's been making money for the last 8 years playing the "cancer survivor wins the TDF" card over and over and over again. He's made way more money than any other rider in history and the reason is because he survived cancer. Kudos to the man for what he did. He commands respect and he has mine but he's milked the cow to death. This add would be great after his first win, probably after his second, possibly after his third. Not after his 7th. Everybody knows him, everybody knows what he did, he sold 50,000,000 wristbands why on earth put out a commercial entirely based on the cancer mantra. In the commercial it was assumed that everybody that would watch it they would know that he won 7 TDF. Why not the other way round? Why not emphasize the 7 TDF victories theme and let people remember on their own his cancer recovery? Why? Because IT WILL SELL MORE!!! And if you say more power to Lance for making that money then you are yourself cynical and you just don't know it...
So? Did he deserve to get AIDS? Is that what you are saying? Is the value of his work in promoting AIDS awareness diminished because he had unprotected sex? Wasn't himself a victim of someone else? Or is AIDS a just punishment for those who don't like condoms or want to have sex outside marriage? Is that what you are saying? Is Lance supposed to get rich because he survived cancer whatever means he uses in the process? Do you know what the word ethical means or you just don't get along with words that end in "-al" (cynical, ethical, e.t.c)?