Is it? What kind of commercial return is expected anyway? Certainly a Kazakh cyclist would increase domestic interest in the team and the 'product' (whatever that is), but isn't the main objective to interest the international public and increase awareness of the glorious nation of Kazakhstan (as if Borat didn't do a perfect job already)?
Seriously, can anybody explain what the commercial purpose of team Astana is? Is there any product with the name Astana? Is it a real estate agency which sells time-shares of vacation properties in Astana (good luck with that)? The only commercial purpose I can see is money laundring, tax evasion or something similarly shady anyway.