Hey Volnix, I've been trying to think of a way to convince people to invest in longevity research, and by golly I think I got it!
If we were immortal (lived forever), we could have infinite pleasure. That means the possibility of immortality has infinite expected value even if its probability is very low, therefore your money is best spent if you invest every last penny in longevity research.
Suddenly they're donating hundreds at a time. They're even shunning those who refuse to donate. It's a miracle!