Bike company cashing in on ties to Lance (The State)

Discussion in 'Cycling News Headlines' started by articlebot, Jul 20, 2005.

  1. articlebot

    articlebot Member

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    WATERLOO, Wis. - When executives at the Trek Bicycle Corp. signed a contract with Lance Armstrong in 1998, they were betting the public would see the cyclist recovering from testicular cancer as a human interest story.Seven years later, Armstrong is still riding a Trek manufactured in this southern Wisconsin town as he competes for his seventh straight - and last - Tour de France victory this

    http://us.rd.yahoo.com/dailynews/rss/search/bicycle+racing/SIG=11laq1v0l/*http%3A//www.thestate.com/mld/thestate/12180385.htm
     
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