Bike company cashing in on ties to Lance (The State)

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WATERLOO, Wis. - When executives at the Trek Bicycle Corp. signed a contract with Lance Armstrong in 1998, they were betting the public would see the cyclist recovering from testicular cancer as a human interest story.Seven years later, Armstrong is still riding a Trek manufactured in this southern Wisconsin town as he competes for his seventh straight - and last - Tour de France victory this

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