Bikefest in the Square - Opportunity to be part of LifeCycle

Discussion in 'UK and Europe' started by Silverfox, May 20, 2004.

  1. Silverfox

    Silverfox Guest

    Transport for London would like to invite your organisation to take part in
    Bikefest in the Square on Saturday 13 June 2004.

    This will be a dynamic cycling festival and will be a flagship event for
    Bike Week 2004. This is not just a cycling event for cyclists - it will
    demonstrate to everyone, young and old, those who have never cycled or
    haven't cycled in years, that this is a great option for getting around
    London

    The afternoon of celebrations will involve bike themed entertainment and
    activities including:

    A large central screen and stage providing a focus for the afternoon's
    activities with cycling footage and special guests
    Junk funk band Weapons of Sound, instruments created from bicycle parts
    The Half Pipe Show, a spectacular BMX stunt bike show
    Roving street theatre performances
    A cycle art workshop zone
    A cycle try out area where members of the public can try out a wide variety
    of bikes
    Bollywood on Bikes - a choreographed dance piece with all the glamour and
    allure of Bollywood
    LifeCycle themed stalls area - wide range of information on cycling in
    London

    We would like to invite you to be a part of LifeCycle.

    The concept
    A stalls and information marquee providing a gateway to cycling in London.
    After moving around LifeCycle visitors are able to exit with all their
    questions answered.

    How you can be involved
    Your organisation is invited to have a presence in one or more themed areas
    within LifeCycle for all or part of the afternoon with the corporate
    objective of selling cycling to Londoners. The challenge is to work together
    and think creatively to promote 'cycling in London' as a product that will
    benefit everyone.

    TfL will prepare background boards for the themed areas within the LifeCycle
    marquee.

    Contributors to LifeCycle may:

    wear branded T-Shirts
    distribute branded leaflets and provide information
    answer questions and pro-actively engage visitors
    provide branded freebies/discounts etc


    Contributors to LifeCycle may not:

    provide branded displays/stalls
    engage in commercial activity i.e. taking money from visitors
    promote the benefits of their product over other LifeCycle contributors

    The Plan

    Entry -

    "LifeCycle - find out about cycling in London"

    Why cycle?

    Theme - Health, cost, social etc

    Where can I cycle?

    Theme - cycling routes, maps, tours and venues.

    Which bike for me?

    Theme - cycle trade and accessories

    How can I stay safe and secure?

    Theme - cycle training

    Who can help me get cycling?

    Theme - Cycling clubs, groups, organisations, support

    Exit -

    When?.can I start?

    Today!

    Visit www.tfl.gov.uk/cycling for more information

    If you feel that you would like to have a presence in LifeCycle and would
    like to discuss it further, please contact me,Tom Solly, at GDF
    Diversivents, using the details below. I look forward to hearing from you
    and do hope you can participate in this way.


    Tom Solly
    Projects Manager
    GDF Diversivents
    6 College Approach
    Greenwich
    London SE10 9HY
    Tel 020 8305 1818
    Fax 020 8305 1188
    Email: [email protected]
     
    Tags:


  2. Quote from TfL Cycling Events page
    <<<
    Cycle parking will be provided although there will be a limited number
    of spaces and security/safety restrictions will apply. It won’t
    be possible to wheel cycles around the event displays and exhibits.

    For real-time travel information and to plan your trip to Trafalgar
    Square visit the Journey Planner
    >>>


    So I used Journey Planner to see what it said ....

    .... and none of the options told me to use my bike !

    but it was reassuring that the fastest of their "maximum times" (1hr
    10 mins) was 15 mins longer than my usual time to Trafalgar Square

    and it cost £4 more.

    Tim
     
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