S
Silverfox
Guest
Transport for London would like to invite your
organisation to take part in Bikefest in the Square on
Saturday 13 June 2004.
This will be a dynamic cycling festival and will be a
flagship event for Bike Week 2004. This is not just a
cycling event for cyclists - it will demonstrate to
everyone, young and old, those who have never cycled or
haven't cycled in years, that this is a great option for
getting around London
The afternoon of celebrations will involve bike themed
entertainment and activities including:
A large central screen and stage providing a focus for the
afternoon's activities with cycling footage and special
guests Junk funk band Weapons of Sound, instruments created
from bicycle parts The Half Pipe Show, a spectacular BMX
stunt bike show Roving street theatre performances A cycle
art workshop zone A cycle try out area where members of the
public can try out a wide variety of bikes Bollywood on
Bikes - a choreographed dance piece with all the glamour and
allure of Bollywood LifeCycle themed stalls area - wide
range of information on cycling in London
We would like to invite you to be a part of LifeCycle.
The concept A stalls and information marquee providing a
gateway to cycling in London. After moving around LifeCycle
visitors are able to exit with all their questions answered.
How you can be involved Your organisation is invited to have
a presence in one or more themed areas within LifeCycle for
all or part of the afternoon with the corporate objective of
selling cycling to Londoners. The challenge is to work
together and think creatively to promote 'cycling in London'
as a product that will benefit everyone.
TfL will prepare background boards for the themed areas
within the LifeCycle marquee.
Contributors to LifeCycle may:
wear branded T-Shirts distribute branded leaflets and
provide information answer questions and pro-actively engage
visitors provide branded freebies/discounts etc
Contributors to LifeCycle may not:
provide branded displays/stalls engage in commercial
activity i.e. taking money from visitors promote the
benefits of their product over other LifeCycle contributors
The Plan
Entry -
"LifeCycle - find out about cycling in London"
Why cycle?
Theme - Health, cost, social etc
Where can I cycle?
Theme - cycling routes, maps, tours and venues.
Which bike for me?
Theme - cycle trade and accessories
How can I stay safe and secure?
Theme - cycle training
Who can help me get cycling?
Theme - Cycling clubs, groups, organisations, support
Exit -
When?.can I start?
Today!
Visit www.tfl.gov.uk/cycling for more information
If you feel that you would like to have a presence in
LifeCycle and would like to discuss it further, please
contact me,Tom Solly, at GDF Diversivents, using the details
below. I look forward to hearing from you and do hope you
can participate in this way.
Tom Solly Projects Manager GDF Diversivents 6 College
Approach Greenwich London SE10 9HY Tel 020 8305 1818 Fax 020
8305 1188 Email: [email protected]
organisation to take part in Bikefest in the Square on
Saturday 13 June 2004.
This will be a dynamic cycling festival and will be a
flagship event for Bike Week 2004. This is not just a
cycling event for cyclists - it will demonstrate to
everyone, young and old, those who have never cycled or
haven't cycled in years, that this is a great option for
getting around London
The afternoon of celebrations will involve bike themed
entertainment and activities including:
A large central screen and stage providing a focus for the
afternoon's activities with cycling footage and special
guests Junk funk band Weapons of Sound, instruments created
from bicycle parts The Half Pipe Show, a spectacular BMX
stunt bike show Roving street theatre performances A cycle
art workshop zone A cycle try out area where members of the
public can try out a wide variety of bikes Bollywood on
Bikes - a choreographed dance piece with all the glamour and
allure of Bollywood LifeCycle themed stalls area - wide
range of information on cycling in London
We would like to invite you to be a part of LifeCycle.
The concept A stalls and information marquee providing a
gateway to cycling in London. After moving around LifeCycle
visitors are able to exit with all their questions answered.
How you can be involved Your organisation is invited to have
a presence in one or more themed areas within LifeCycle for
all or part of the afternoon with the corporate objective of
selling cycling to Londoners. The challenge is to work
together and think creatively to promote 'cycling in London'
as a product that will benefit everyone.
TfL will prepare background boards for the themed areas
within the LifeCycle marquee.
Contributors to LifeCycle may:
wear branded T-Shirts distribute branded leaflets and
provide information answer questions and pro-actively engage
visitors provide branded freebies/discounts etc
Contributors to LifeCycle may not:
provide branded displays/stalls engage in commercial
activity i.e. taking money from visitors promote the
benefits of their product over other LifeCycle contributors
The Plan
Entry -
"LifeCycle - find out about cycling in London"
Why cycle?
Theme - Health, cost, social etc
Where can I cycle?
Theme - cycling routes, maps, tours and venues.
Which bike for me?
Theme - cycle trade and accessories
How can I stay safe and secure?
Theme - cycle training
Who can help me get cycling?
Theme - Cycling clubs, groups, organisations, support
Exit -
When?.can I start?
Today!
Visit www.tfl.gov.uk/cycling for more information
If you feel that you would like to have a presence in
LifeCycle and would like to discuss it further, please
contact me,Tom Solly, at GDF Diversivents, using the details
below. I look forward to hearing from you and do hope you
can participate in this way.
Tom Solly Projects Manager GDF Diversivents 6 College
Approach Greenwich London SE10 9HY Tel 020 8305 1818 Fax 020
8305 1188 Email: [email protected]
