I really miss the days when cycling was not such a poseur sport. Alot of it seems such a fashion show anymore. not everybody, but there are alot of "cyclists" who look down at you if your helmet is a couple of years old, or if you are wearing a sleeveless Nike jersey sold at big-5. And YES, jerseys sold at regular sporting goods stores have the same cool wicking technology that cycling jerseys have. Nike, Under Armour, New Balance, Adidas, Pearl izumi, etc. If you look at the tags on almost all of these summer running or multi sport type jerseys they all say the fabric has been engineered to move moisture away and keep you cool during exercise. So I'm 100% with you there!
I do like the technology that bikes themselves have evolved into, but not the snooty attitudes of some people who are gear snobs when it comes to clothing, shoes, helmets, eyewear, etc. Its almost like your status as a cyclist is directly related to how much money you have spent at the bike shop, not what kind of rider you are.
I just like to go out and ride. and i guess got to just say screw what some others think. I been a cyclist for a long time so why let peoples whims matter.