what if club <
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> I think Boeing, and especially Sealaunch division would benefit most from sponsoring a euro
> div 1 team.
>
> Their competitor Arianne from france will choke in jealouse.. I'm surprised they did not do it
> already!
On a serious note I think there are some issues. In the aircraft industry one problem for both
Boeing and Airbus has been cracking the others home markets. For instance the boeing 737-800 is
worse plane than the airbus competitor, but the US aircraft companies resist it. On the other hand
many of the aircraft companies have gone to a one aircraft model. This idea was mainly started by
Southwest, which only flies 737s, but is now being used in Europe as well. Essentially, having only
one type of aircraft dramaticlly reduces maintence costs. It also allows for greater flexibility in
case of poor weather. Companies like EasyJet are expanding their fleets, but these companies are
already committed to a single aircraft. The major airlines i.e. Airfrance British Airways, ect. are
not really in major buying cycles now. There could also be poor press associated with a US defense
contractor sponsoring a european cycling team. Over the long run, however, I think that cycling
sponsorships can pay off. The benifit of sponship is hard to quantify, as compared to other
advertising. Over the long term, however, cycling can add immeasurably to a company's reputation.
