Well, I think BB30 is another of those things that is a solution looking for a problem. Certainly, there is no stiffness issue with BBs these days. Hell, there wasn't a stiffness issue with square tapers. Also, bearing life isn't really an issue, much, any more. The first external BB bearings had issues, but if you get the right bearings and take minimal care, there won't be any issues.
Seal drag will be higher in BB30 kit because seal drag increases with increasing swept area on the seal, BUT if a person can turn a crank with one arm tied behind their back, using only a pinkie, seal drag won't be an issue. Seal drag is constant and very, very small.
The more worrisome problem with BB30 is that bike makers would have to adopt a new standard, which means higher prices and customers being locked into a new thing. Other than being able to market the word "stiff", BB30 doesn't really gain us anything.