Originally posted by rek
If they are rim brakes, try toeing the brake pads just a bit towards the front (i.e. the front of the brake pad is slightly closer to the rim than the rear)
Also try cleaning the braking surface with something like isopropyl alcohol or some other cleaner that leaves no residue.
If you've only just recently bought the bike, the bike store you bought it from should be able to help out with this.