Discussion in 'Road Cycling' started by Xzzy, Jun 19, 2003.

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  1. Xzzy

    Xzzy Guest

    A racer's job is
    #1: to provide cost effective and efficient advertising exposures for the

    if #1 then you get to race

    else just ride From News Services Friday, June
    20, 2003; Page D02

    NASCAR got a new title sponsor for its top stock car racing series yesterday, signing a 10-year
    agreement with Nextel Communications worth $700 million.

    The wireless communications giant will replace R.J. Reynolds's Winston as sponsor of NASCAR's top
    series and trophy. RJR has sponsored the Winston Cup since 1971, and the NASCAR Nextel Cup Series
    will begin with the 2004 season.

    Nextel will pay $40 million a year in rights fees and will spend another $30 million a year
    promoting the nation's fast-rising sport, an industry source close to the negotiations said on
    condition of anonymity. Winston spent about $45 million a year on the series.

    "Nextel is a partner with a strong brand, a bright future, and a vision for growing our sport,"
    NASCAR Chairman Bill France Jr. said. "They are one of the most technologically advanced and an
    acknowledged leader in a sector that helps drive the U.S. economy." . . .

    John Bickmore

  2. Tritonrider

    Tritonrider Guest

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