Cachet, Panache or Ridiculous?

[jaygeephoto]

It seems the latest trend of manufacturers of all sorts is to graffiti or paste their name onto whatever they think will sell. I've seen venerable photographic brands such as Leica and Hasselbald attach their names to lesser brands. McIntosh audio even makes an in home i-Pod player!

Now Lexus has jumped into the fray with their own road bike. I believe it's a Colnago CX -Zero. Help me out here:

http://www.bikeradar.com/news/article/lexus-luxury-road-bike-rolled-out-37886/

http://www.designnews.com/document.asp?doc_id=265678&dfpPParams=ind_184,industry_auto,industry_consumer,aid_265678&dfpLayout=article

Can I get a bike rack to for an LFA?

 

[alienator]

Car manufacturers and others have been doing as much for years. It's nothing new at all.

 

[jaygeephoto]

Yes, I remember. I had two Peugeots; A car which wouldn't start and a bicycle that weighed as much as I did. Good times, good times.

 

[CAMPYBOB]

I would ride this with Niki Lauda...