Nothing out of spite, I'm just telling it how it is. I hope SRAM takes 50% of the OEM market here soon, giving Shimano a run for their money. Born on the dirt.
I stop at 9-speed (for the most part, Campagnolo road and my mountain group sets). The short 3-year evolution of Campy 9-speed was awesome, astheticly pleasing, durable, a fun groupset. I still say in the early 1980's is where Campy dropped the ball. They didn't spend enough on R&D in making their chain/cassette interface an awesome match (like how Shimano computer generated Hyperglide). Campy components can/are tend to be finicky, in terms of adjusting, setting up their shifting in the cassette- RD. Shimano and SRAM its pretty much plug + play... your rockin and rollin out of the gate, no worries.... even 1000's of miles down the line on the same cassette. Its great that Campy pushes the envolope, the first to come out with 9spd, 10spd... 11spd , offer carbon and titanium parts, etc. , however where they F'-ed up was with their ramping of their cassette. I'm able, and willing to say this, as I'm 90+% Italian, and it hurts me to see thats where Campy went wrong... with one MAJOR design element that they should have paid more attension to.
Business is business. Thats the main reason why it jumped to 10spd.... now 11spd. It has to stop somewhere. Where will it go next, internal hub shifting, belt drives, etc. I'll always be a loyal fan of Chris King , Hope, Mavic, 3T/Deda/Cinelli/ITM quad-fecta bar/stem masters, Race Face, Formula, and DT-Swiss. Its just that with the major components manufactures, there are ONLY three players in the game (unlike frame builders, crankset makers, saddle makers, etc). They have a tight market, exciting, but very competitive as well. The high level of competition is a good thing, healthy thing, for the most part. Parts are designed in house, and made elsewhere (China/Taiwan), etc. Thats how business is.
As long as I have my saddle and shoes of choice, thats 90+ % of the equation. I'll ride Campy, Shimano, SRAM... what ever. It all eventually turns into rubble anyways /img/vbsmilies/smilies/duck.gif