Originally Posted by danfoz .
In my experience bikes of differing weights outfitted with the same or even similar wheels and tires will tend to have the same cruising speeds. The speed/weight online calculators seem to corroborate the same. However marketing fairytails often help rationalize expenses to both ourselves and our spouses. My best race result came on the heaviest bike I ever owned (by 4lbs). But wait, next years model is 50 grams lighter and 5% stiffer!
I will say that my 23mm wide wheels seem to increase my downhill coasting speed, so much so in fact I am often asked about it by riding partners but then usually only in relation to my hub bearing tolerances, tightness, etc. Continental's finding that all thing being equal (except tire pressure), a 23mm wide rim has 18% lower rolling resistance than a 19mm wide rim aligns with my own experience.