shitmaNO didn't invent ****.
All they did was make craptastic copies and incorporate an extra measure of FAIL.
Campy was building dual-actuation electric and mechanical systems back in 1992...the era of Mavic's ZAP and Mechtronic systems. These were 8-speed units and were used by professional teams.
Leonard Zinn states a few basics:
Short history of Campagnolo electronic shift Giuseppe Dal Pra, the manager for groupsets, has worked on the Campagnolo electronic-shift project for 20 years â€” since 1992.
The eight-speed Campy electric rear derailleur had both an electrical wire connected to a servo motor, and a shift cable.
At the time, Mavic was up and running with its electric rear derailleur, and Campagnoloâ€™s system started as an electro-mechanical one, relying both on cable pull and electric impulse. That method gave way to fully electronic systems with servo motors in each derailleur.
To also illustrate how long this has been, consider that the first Campy electric systems were in the era of eight-speed cogsets! Campagnolo also built nine-speed, 10-speed, and, now, 11-speed electric derailleurs.
Many of them were tested and raced upon by the various iterations of the Spanish Reynolds team (Banesto, iBanesto.com, Illes Balears-Banesto, Illes Balears-Caisse dâ€™Epargne, Caisse dâ€™Epargne-Illes Balears, Caisse dâ€™Epargne, and, now, Movistar).
An interesting turn of events happened that changed the order of which company introduced electronic shifting to the market first. Campagnoloâ€™s 10-speed electronic shift components were ready for the market in 2005, and it planned to introduce them. However, after a successful Giro dâ€™Italia campaign with Illes Balears-Caisse dâ€™Epargne, a number of the bikes failed to shift after being driven to Trento in driving rain at 150kph. The system worked after it was dried out again, but this is exactly the kind of thing that keeps electronic-shift engineers awake at night. This snafu stopped the progress dead in its tracks, as the company had other fish to fry and could not afford to devote resources to this project at the expense of its core business.
It continued to work on the system, but slowly. In 2009, Campagnolo introduced 11-speed drivetrains at a number of price levels, so all of that changeover, performed in secret, required the undivided attention of Dal Pra and other engineers.
Read more at http://velonews.competitor.com/2011/11/bikes-and-tech/technical-faq/lennard-zinn-the-20-year-history-of-campagnolo-electronic-power-shift-eps_198080#Os5URDToULrm4cGr.99
Early 9-speed front derailleur:
A 9-speed rear derailleur...still far better looking than a shitmaNO 11-speed unit:
10-speed group that was almost made commercially available in 2005:
Early Movistar 11-speed from Campy tech lab:
Oh...and shitmaNO didn't invent index shifting. Suntour-Maeda did. And even that was just a derivative of two earlier systems from the USA and Germany.
God bless Campagnolo!