S
Simon Brooke
Guest
It being Sunday, and morning, and my brain not being full into gear yet, I
was idly playing with data visualisation tools, as you do, getting ideas
for the design of something I'm trying to make...
Try this:
http://www.google.com/trends?q=bicycle,+cycling,+global+warming
That really surprised me.
Firstly, both the 'bicycle' and 'cycling' graphs peak sharply in July,
indicating to me that interest in the TdF, by itself, outstrips interest
in all other cycling activities put together (this is more true if you
look at the data from just the US, slightly less true if you look at the
data from just the UK).
But secondly, even ignoring the July anomaly, I can see no correlation
whatever in that graph between 'cycling' and 'global warming'. For the
average person in the UK, private car usage accounts for 21% of their
personal carbon footprint, second only to domestic heat and power. So for
the average person, switching journeys from car to bike would be one of
the most significant ways they could reduce their carbon footprint. We
seem to have completely failed to get that message across.
By contrast, there's vastly better match in the UK between 'bicycle'
and 'congestion charge', but that could be coincidental because for some
reason 'congestion charge' also seems to peak annually in July.
http://www.google.com/trends?q=bicycle,+congestion+charge&ctab=0&geo=GB
Conclusions:
We haven't got the message across about cycling as an ecologically
responsible choice (or people just don't care).
Taxes do far more to encourage interest in cycling than social
responsibility.
--
[email protected] (Simon Brooke) http://www.jasmine.org.uk/~simon/
;; lovely alternative to rice.
was idly playing with data visualisation tools, as you do, getting ideas
for the design of something I'm trying to make...
Try this:
http://www.google.com/trends?q=bicycle,+cycling,+global+warming
That really surprised me.
Firstly, both the 'bicycle' and 'cycling' graphs peak sharply in July,
indicating to me that interest in the TdF, by itself, outstrips interest
in all other cycling activities put together (this is more true if you
look at the data from just the US, slightly less true if you look at the
data from just the UK).
But secondly, even ignoring the July anomaly, I can see no correlation
whatever in that graph between 'cycling' and 'global warming'. For the
average person in the UK, private car usage accounts for 21% of their
personal carbon footprint, second only to domestic heat and power. So for
the average person, switching journeys from car to bike would be one of
the most significant ways they could reduce their carbon footprint. We
seem to have completely failed to get that message across.
By contrast, there's vastly better match in the UK between 'bicycle'
and 'congestion charge', but that could be coincidental because for some
reason 'congestion charge' also seems to peak annually in July.
http://www.google.com/trends?q=bicycle,+congestion+charge&ctab=0&geo=GB
Conclusions:
We haven't got the message across about cycling as an ecologically
responsible choice (or people just don't care).
Taxes do far more to encourage interest in cycling than social
responsibility.
--
[email protected] (Simon Brooke) http://www.jasmine.org.uk/~simon/
;; lovely alternative to rice.