(taken from CyclingNews.com)
There will be a new name and a new color in the ProTour peloton in 2007, as Davitamon-Lotto will disappear and be replaced by Predictor-Lotto. Main sponsor Omega Pharma will be sending stars like Robbie McEwen, Cadel Evans, and Leif Hoste out in new "salmon pink" jerseys of the same color as the packaging of the "best known product in the Predictor range" according to the team's website on Tuesday. That best-known product is a pregnancy test kit.
The marketing potential for this is awesome... "Sprint like Robbie to the abortion clinic if you see the red line"...
Floorboards, coffee makers, hearing aids, lotteries... are all no match for something you pee on!
http://www.omega-pharma.be/EN/index_visitors.php
Disclaimer: Any members of the Family First party need not respond. This post was brought to you by the words "tongue", "in", and "cheek".
There will be a new name and a new color in the ProTour peloton in 2007, as Davitamon-Lotto will disappear and be replaced by Predictor-Lotto. Main sponsor Omega Pharma will be sending stars like Robbie McEwen, Cadel Evans, and Leif Hoste out in new "salmon pink" jerseys of the same color as the packaging of the "best known product in the Predictor range" according to the team's website on Tuesday. That best-known product is a pregnancy test kit.
The marketing potential for this is awesome... "Sprint like Robbie to the abortion clinic if you see the red line"...
Floorboards, coffee makers, hearing aids, lotteries... are all no match for something you pee on!
http://www.omega-pharma.be/EN/index_visitors.php
Disclaimer: Any members of the Family First party need not respond. This post was brought to you by the words "tongue", "in", and "cheek".