J
Jason Spaceman
Guest
From the article:
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By RICHARD SANDOMIR
Published: June 22, 2007
The end of the Lance Armstrong era was not fated to be easy for
Versus.
Armstrong transformed the Tour de France, especially for American
viewers, by winning it seven consecutive times. In doing so, he
transformed the race into an event around which Versus could reshape
its image.
Armstrong’s final victory peaked with 1.7 million viewers who watched
the live and multiple daily replays of the Tour on Versus. Last year
came the predictable and steep slide to 892,781 viewers for Floyd
Landis’s victory.
The 2007 Tour starts July 7, and Versus is faced with carrying the
elite event of a sport whose credibility is at a nadir. “I’d like to
believe we’re in the final death spasms of the doping era,” said Gavin
Harvey, the president of Versus, which has rights to the race through
next year. He said that he hoped fans would compartmentalize the
competition from the scandals.
“Fans don’t know on the field of any sport, at any given time, who is
competing cleanly and who is enhanced, yet sport goes on,” Harvey
said.
There is a lot for the fans to keep at bay as they watch this year’s
race.
--------------------------------------------------------------------------------------
Read it at
http://www.nytimes.com/2007/06/22/sports/othersports/22tv.html
J. Spaceman
-----------------------------------------------------------------------------
By RICHARD SANDOMIR
Published: June 22, 2007
The end of the Lance Armstrong era was not fated to be easy for
Versus.
Armstrong transformed the Tour de France, especially for American
viewers, by winning it seven consecutive times. In doing so, he
transformed the race into an event around which Versus could reshape
its image.
Armstrong’s final victory peaked with 1.7 million viewers who watched
the live and multiple daily replays of the Tour on Versus. Last year
came the predictable and steep slide to 892,781 viewers for Floyd
Landis’s victory.
The 2007 Tour starts July 7, and Versus is faced with carrying the
elite event of a sport whose credibility is at a nadir. “I’d like to
believe we’re in the final death spasms of the doping era,” said Gavin
Harvey, the president of Versus, which has rights to the race through
next year. He said that he hoped fans would compartmentalize the
competition from the scandals.
“Fans don’t know on the field of any sport, at any given time, who is
competing cleanly and who is enhanced, yet sport goes on,” Harvey
said.
There is a lot for the fans to keep at bay as they watch this year’s
race.
--------------------------------------------------------------------------------------
Read it at
http://www.nytimes.com/2007/06/22/sports/othersports/22tv.html
J. Spaceman