Originally posted by DiabloScott
There have always been "shop brand" bicycles around. Palo Alto cycles used to have their own label, Performance did too, and Nashbar still does.
Thing is, if these places want to sell quality off-brand bikes they would probably be smarter to leave the decals off altogether rather than making up some name thinking it sounds like it really IS a brand. Everyone knows that Douglass bikes are Colorado Cyclist store brand, everyone knows that Scattante is Supergo. It's like advertising that you don't support your LBS. But if you have a bike with no identifying marks whatever it's like saying "brands aren't important to me".
I saw a Douglass Ti bike a couple weeks ago and it does look better than I imagined it would - but I snubbed the guy.