When the pretentious do such things at performance-art festivals, it's called "tactile-interactive digital-art multimedia cinema."
http://us.rd.yahoo.com/dailynews/rss/search/bicycle+racing/SIG=11sa7m3kv/*http%3A//www.freetimes.com/stories/15/15/nyuck-nyuck-nyuck
http://us.rd.yahoo.com/dailynews/rss/search/bicycle+racing/SIG=11sa7m3kv/*http%3A//www.freetimes.com/stories/15/15/nyuck-nyuck-nyuck