FS proffessional investigative reporting

Does anyone else remember the good ol' days, when proffessional (sic)
investigative reporters generally had some ability to write and/or
creditials and might even be expected to know how to spell. Apparently
the key attribute in the Internet age is the abiltity to spam various
newgroups and other Internet forums with posts in order to increase the
hit count on your blog. Oh, and throwing a few eye-brow raising and/or
tacky photos on the blog doesn't hurt either, even if they have little
or nothing to do with the ... ahem... reporting.

Could you let us know what "prominent Florida based cycling firm"
you're working for, so we can all race out to buy their products.