I had a funny thought I would like to see. It would be great if all these pros like Merckx or LeMond that have bikes with their names on them would have to actually build them on their own. Anyone can get a big company to build a bike and slap your name on it. By gosh, if I have a LeMond bike it's going to built by Greg himself. Can't you see Greg or Eddy back in a little shop brazing tubes together. Greg could even get his kids and his wife Kathy in on the gig. I think it would give a little more meaning to owning one of their bikes. Just a crazy thought.
