salsa rider, good to read your post, it adds another perspective.
let me tell my recent interesting experience in looking at new bikes.
i had casually looked at trek 5200 locally. MSRP $2750 discounted to $2500.
i got the impression take was like many other retail items: take it or leave it.
virtually no price diff between MANY trek dealers here in metro atlanta (BIG market)
i was visiting my parents in a smaller town. the sat the tour started,
i went to a couple of LBS just to look around and kick tires.
one was a fairly high volume trek dealer as well as a full service outdoor shop.
right inside the door was the july (tour) special:
brand spanking new 04 5200's in double or triple for $2050. even several 56's avail.
i thought wow, thats a deal. are they new? full warranty? auth dealer? yes,yes,yes.
he also had similar discounts on some kestrels and kleins. i almost bit on the spot.
i came back home, chewed on the offer for a while, and decided to call MY lbs.
i called 4 local dealers and explained the offer, and asked if they wanted my business.
3 basically said no, $2500 is our price, no ifs ands or buts.
i WENT to my closest LBS and talked to the manager and laid it out for him.
he said yes, he wants my biz, but needed to confirm that price with the other shop,
and would NOT qoute me a price before, meaning i knew he would offer in the middle.
i explained that i wanted them to be MY lbs, and was willing to pay more $ for that.
but in the end, it was not to be. they didnt want MY biz, and my $ went elsewhere.
the moral of the story is (as seen from my perspective)
a brand spanking new 5200 CAN be sold at $2050 and the shop make money.
the contractual "minimum" from the OEM that they quote is most likely false.
(and yes, i understand that min probably varies based on the dealer volume)
and most importantly: in this age of the internet and information wealth,
any shop that thinks the "average" joe walking in to spend $1000 - $3000
for a new bicycle that has not done some poking around for the "best" price
is sadly underestimating the consumers desire to get the perceived best deal.
i DO understand the value of the LBS, and have on many occasions,
paid more for items at the LBS than i could have obtained them elsewhere.
im NOT the guy who mail-orders tubes, and then goes to LBS to borrow a pump!