Came here to say something smart-ass. ya'll got it covered already it would seem.
If they had a bike ride to promote the consumption of real beer man I would be all over that.
I might have to float that idea over the the good folks at
http://www.camra.org.uk
Now that's a charity I can get behind!
Actually I did do a bike for cancer once, because it was for an organization that actually really helped someone close to me getting treated for caner.