I posted this in another section, but received no response. Does anyone know what the HEW means on the uniforms of German cyclists?? I've always wondered..........
HEW is pretty much the biggest supporter and promoter of cycling in Germany.
HEW-Cyclassics is one of the ten World Cup races, held on the first weekend in August. I'm guessing that race is supported mostly by -- wait for it, now -- HEW.