Ken M wrote:
> Well I will bet you that you have a lot of competition. And that WILL
> put a damper on your ability to mark up items. I will not argue with
> that. However if you had little or no competition. You could mark your
> merch up considerable and people would pay the price.
>
> And I will agree with you again, about the mail order, and the web
> store competition. Many people will point and click. And however you
> have an advantage over this because people like myself like to be able
> to feel, touch and see certain items before they buy. This is your
> oportunity to hook them, so to speak.
>
> And I am sure there are big differences between the business suppy
> business, and the bike business, but I am sure there are many
> similarities as well. Some of which you probably don't want to admit
> to.
>
Mail and Internet ordering though, may offer a cheaper price, but can
also make product comparison, difficult. An LBS may be able to
recommend a better product then one you would buy online, because the
owner knows his products. The LBS may also either install it for you,
or tell you how to install it, something an internet site can't do,
except maybe give you a copy of the instructions, originally written in
Chinese, translated by a guy who kinda knows something about Chinese and
English, but knows neither very well.
There is also another pair of issues with Internet ordering, the price
may look good, but you need to include shipping and handling costs, and
when they bill your credit card. That brings us to the other issue,
ordering online always seems to involve using a credit card, some people
don't like credit cards (me for instance). You can always pay an LBS in
cash.
W