Highroad gets new sponsorship

Discussion in 'Professional Cycling' started by Powerful Pete, Jun 16, 2008.

  1. Powerful Pete

    Powerful Pete New Member

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  2. nns1400

    nns1400 New Member

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  3. plectrum

    plectrum New Member

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    Perhaps it'll say Team Colombia and a picture of a couple of lines of coke and maybe a syringe lol!
     
  4. whiteboytrash

    whiteboytrash New Member

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  5. Cobblestones

    Cobblestones New Member

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    I just read the news. Any idea how the new jerseys will look like?
     
  6. whiteboytrash

    whiteboytrash New Member

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    on the Columbia website and the Highroad website........
     
  7. Bro Deal

    Bro Deal New Member

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  8. Crankyfeet

    Crankyfeet New Member

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    Does this mean Columbia are going to make cycling apparel... or do they already make cycling apparel?
     
  9. confusedfan

    confusedfan New Member

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    Don't think they make cycling apparel, not sure if they're planning to - from what I read it sounded more like they saw it as an opportunity to market to outdoors-types (ie. cycling fans perhaps do other outdoor activities as well).
     
  10. earth_dweller

    earth_dweller New Member

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    Does Columbia have a presence in Europe?
     
  11. Crankyfeet

    Crankyfeet New Member

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    Colombian Embassy in Brussels, Belgium [​IMG]
    Avenue F. Roosevelt 96a
    1050
    City: Brussels
    Phone: 00 32 2 649 56 79
    Fax: 00 32 2 646 54 91
    Web Site: http://www.emcolbru.org/english.htm
    Email: [email protected]
     
  12. Chavez

    Chavez New Member

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    I'd assume more so than the United States Postal Service did.
     
  13. sogood

    sogood New Member

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    I'd bet they will.
     
  14. Powerful Pete

    Powerful Pete New Member

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    Columbia has a strong presence here in Italy, even in large sporting retail chains (à la Decathlon). It is already a well recognised brand and I suspect that sponsoring a major team will further brand awareness here.
     
  15. earth_dweller

    earth_dweller New Member

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    thanks PP.
     
  16. couchcyler

    couchcyler New Member

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    Just had to jump in here. I live in Portland, headquarters of Columbia Sportswear and of course Nike.

    Columbia has a great reputation, mainly because it was founded by a woman! Her sons run the place now (I think). We wear Columbia for hiking, walking, camping, and generally hanging out in the NW.
     
  17. Grater

    Grater New Member

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    Good deal then! Columbia sports wear will get a huge market in Europe now. One of the main reasons they sponsored. Huge profit for them!
     
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