S
Sandy
Guest
Dans le message de news:[email protected],
Jonathan v.d. Sluis <[email protected]> a réfléchi, et puis a déclaré :
> "RonSonic" <[email protected]> wrote in message
> news:[email protected]...
>> On Mon, 01 Aug 2005 03:16:28 GMT, Nev Shea <[email protected]>
>> wrote:
>>> "Mike Jacoubowsky" <[email protected]> wrote in
>>> news:[email protected]:
>>>
>>>> But if it's a serious question, I don't think Zabel is much help
>>>> for Discovery's most-desperate need- an American hero. I know the
>>>> heir apparent is supposedly Popyvich, but I just can't see
>>>> American's thinking the team is "American enough" if the leading
>>>> guys are from Eastern Europe. And Danielson's a bit young to
>>>> expect anything huge from next year.
>>>
>>> What makes you think the Discovery team cares about having an
>>> American hero
>>> or that Americans are going to be caring about bicycle racing any
>>> more?
>>
>> Because the sponsors will care.
>>
>> Ron
>
> But Discovery Channel also has European interests. Their sponsorship
> of a pro cycling team might be aimed at that market rather than the
> US.
Exactly. They are flooding the French TV stations with promotion of their
service. You spend less where the market is stable and predictable, and
more where you need to make initial penetration.
Jonathan v.d. Sluis <[email protected]> a réfléchi, et puis a déclaré :
> "RonSonic" <[email protected]> wrote in message
> news:[email protected]...
>> On Mon, 01 Aug 2005 03:16:28 GMT, Nev Shea <[email protected]>
>> wrote:
>>> "Mike Jacoubowsky" <[email protected]> wrote in
>>> news:[email protected]:
>>>
>>>> But if it's a serious question, I don't think Zabel is much help
>>>> for Discovery's most-desperate need- an American hero. I know the
>>>> heir apparent is supposedly Popyvich, but I just can't see
>>>> American's thinking the team is "American enough" if the leading
>>>> guys are from Eastern Europe. And Danielson's a bit young to
>>>> expect anything huge from next year.
>>>
>>> What makes you think the Discovery team cares about having an
>>> American hero
>>> or that Americans are going to be caring about bicycle racing any
>>> more?
>>
>> Because the sponsors will care.
>>
>> Ron
>
> But Discovery Channel also has European interests. Their sponsorship
> of a pro cycling team might be aimed at that market rather than the
> US.
Exactly. They are flooding the French TV stations with promotion of their
service. You spend less where the market is stable and predictable, and
more where you need to make initial penetration.