Is it really necessary to spend over $50 on a bike helmet for a kid, or are we just being paranoid parents? I mean, Ive seen helmets at Target for $15 that seem to meet all the safety standards, so whats the difference? Are we paying for fancy graphics and brand names, or is there actually some tangible benefit to shelling out the big bucks? Ive heard some people say that the more expensive helmets are made with better materials and have more advanced safety features, but is that really true? And if so, are those features really worth the extra cost? Or are we just buying into the marketing hype? Ive seen some helmets with advanced features like built-in lights or Bluetooth connectivity, but are those really necessary for a kids bike helmet? Cant we just stick to something simple and affordable? Whats the real deal here? Are we being ripped off, or are we really getting what we pay for?