G
Geraint Jones
Guest
Given how well advertisers are said to be able to target their glossy materials these days, it
surprises me more and more how badly targetted the junk mail arriving on my doormat is. For one
thing, I do not have a doormat, and the mail is not delivered though the door, but that is what too
much metaphor does for you.
The typical user of the customer disloyalty scheme that was being pushed at me today spends between
one and a half times and twice as much as I do on food, which probably means they are spending on
about one and a half times as many people. That is quite credible. They also spend over a hundred
quid with BP every month.
Good grief! That is the price of half a dozen bikes a year.
And that is a good deal more than one and a half times as many bikes as I buy.
How much petrol are they buying, and what on earth are they doing with it? (One of those is a
genuine question, actually: I have little idea of how much petrol costs. The other is more a
question of where one gets the time to drive as far as that would take you.)
They are also spending ten quid a month on repairs to their Ford car, which I suppose at least
suggest that Fords have become more reliable of late.
surprises me more and more how badly targetted the junk mail arriving on my doormat is. For one
thing, I do not have a doormat, and the mail is not delivered though the door, but that is what too
much metaphor does for you.
The typical user of the customer disloyalty scheme that was being pushed at me today spends between
one and a half times and twice as much as I do on food, which probably means they are spending on
about one and a half times as many people. That is quite credible. They also spend over a hundred
quid with BP every month.
Good grief! That is the price of half a dozen bikes a year.
And that is a good deal more than one and a half times as many bikes as I buy.
How much petrol are they buying, and what on earth are they doing with it? (One of those is a
genuine question, actually: I have little idea of how much petrol costs. The other is more a
question of where one gets the time to drive as far as that would take you.)
They are also spending ten quid a month on repairs to their Ford car, which I suppose at least
suggest that Fords have become more reliable of late.