J
Jeff Potter
Guest
How does that sound? Seem like it would boost recumbents?
I gather that recumbent companies are too small to buy ad
space in major outdoor magazines like Bicycling and Outside.
So what if a bunch of bike makers and major shops and media
resources banded together and bought a block of quarter-page
color ads in those 2 mags one year, from, say, March-June.
Plus maybe some slots in metro fitness tabloids. I bet an ad
agency could get a good price if a dozen or so placements
were bought for 4 months running.
Make the ad have a cool black background/framing with a
different kind of recumbent image in the 'live space' each
month---with the image being a bit 'motioned' or blurred somehow---
showing fit young people on recumbents. Show the wide, wild
range of recumbents with a series including: LWB, CWB, hi-
racer, tandem, trike...let's say. Then have an overprint
slogan with a few simple words. Maybe like: "Fast, fun,
comfy, safe." Then underneath in the black frame just list
the sponsors. Hit em with a big diversity of clout.
I'd think that such a steady presence impact might really
open up the heads of the market to the big scene that
already exists for recumbents but which not that many people
know about.
Just an idea...
--
Jeff Potter
****
*Out Your Backdoor * http://www.outyourbackdoor.com
publishing do-it-yourself culture ... bikes, skis, boats & more ...
plus radically relevant novels at the ULA's LiteraryRevolution.com
... free music ... tons o' articles ... travel forums ... WOW!
I gather that recumbent companies are too small to buy ad
space in major outdoor magazines like Bicycling and Outside.
So what if a bunch of bike makers and major shops and media
resources banded together and bought a block of quarter-page
color ads in those 2 mags one year, from, say, March-June.
Plus maybe some slots in metro fitness tabloids. I bet an ad
agency could get a good price if a dozen or so placements
were bought for 4 months running.
Make the ad have a cool black background/framing with a
different kind of recumbent image in the 'live space' each
month---with the image being a bit 'motioned' or blurred somehow---
showing fit young people on recumbents. Show the wide, wild
range of recumbents with a series including: LWB, CWB, hi-
racer, tandem, trike...let's say. Then have an overprint
slogan with a few simple words. Maybe like: "Fast, fun,
comfy, safe." Then underneath in the black frame just list
the sponsors. Hit em with a big diversity of clout.
I'd think that such a steady presence impact might really
open up the heads of the market to the big scene that
already exists for recumbents but which not that many people
know about.
Just an idea...
--
Jeff Potter
****
*Out Your Backdoor * http://www.outyourbackdoor.com
publishing do-it-yourself culture ... bikes, skis, boats & more ...
plus radically relevant novels at the ULA's LiteraryRevolution.com
... free music ... tons o' articles ... travel forums ... WOW!
