Millionaire jeans designer with a sketchy past and claiming some cycling pedigree launches a North American team. In his first year (last year), the team's results can't keep pace with his flamboyant public persona, which includes showing up to races in a caravan of Escalades with strippers on each of his arms. So he hires convicted dopers and others with less than spotless backgrounds to represent his team. Three were implicated in OP, one (Hamilton) was busted previously. But, the team boasts one Olympic gold medal, several yellow jerseys and two world champions (former).
With this crew, the jeans designer believes he'll be competitive enough to get invites to Pro Tour events, but apparently he can't figure out the licensing process well enough to realize that he bought the wrong-tier license and can't race Pro Tour events even if the organizers wanted him to. This act of stupidity tips reporters and bloggers to other acts of stupidity by the jeans designer: a criminal past, several sexual harassment lawsuits (both male and female), and lying about his cycling prowess on his web site.
North American race organizers limit the team's participation in races. The Tour of California, for example, a race that the jeans designer in part sponsored, denies his team access to the event. The Tour of Georgia decides against inviting his team but a lawsuit combine with a team withdraw open the door.