just for your information i give the price for the complete groups shimano and campagnolo here in Italy.
prce without seatpost and hub and pedals.
net price including our taxes. Consider that price list are very different and on shimano this year maybe due to the fact of the new 10 speed models there is more discount than on Campy, the 105 for example cost by price list 1060 Euro, Veloce is about 650
all price for double cranckset.
Dura ace 890 Euro (great price) Ultegra 639 Euro 105 new 572 Euro Tiagra 550 Euro Sora 350 Euro
Record 1169 Euro (standard version not carbon) Chorus 849 Euro Centaur 579 Euro Veloce 435 Euro Mirage 399 Euro Xenon 335 Euro
it is interesting for me to see how the perception of the quality it is something very different between different country and involves marketing, advertising, and more subtle thing like "tradition" etc etc.